distinct |disˈti ng kt|

adjective1 recognizably different in nature from something else of a similar type

We Mac users are always looking at other people’s Macs – at school, in coffee shops, on Flickr… and lately there are more and more MacBooks out there to look at – which is great. The only problem is when my MacBook isn’t so special anymore because everybody else now has the same one at Starbucks. That’s why I like the SurfacePad so much. Testing it, I put it on my MacBook and suddenly it’s distinctive again. People are asking “what is that?” Some people love it – some people hate it. But it definitely gets noticed. So we’re playing with a new tagline for SurfacePad now – “Don’t just think different – be distinct.” What do you think?

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