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	<title>Twelve South Blog &#187; SurfacePad</title>
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	<link>http://blog.twelvesouth.com</link>
	<description>news and comments from the world of Twelve South</description>
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		<title>Surprise! Custom leather iPhone Bumpers improve reception on iPhone 4</title>
		<link>http://blog.twelvesouth.com/surfacepad/surprise-custom-leather-iphone-bumpers-improve-reception-on-iphone-4/</link>
		<comments>http://blog.twelvesouth.com/surfacepad/surprise-custom-leather-iphone-bumpers-improve-reception-on-iphone-4/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 22:33:51 +0000</pubDate>
		<dc:creator>jessica</dc:creator>
				<category><![CDATA[SurfacePad]]></category>
		<category><![CDATA[SurfacePad Colors]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=674</guid>
		<description><![CDATA[
The whole Twelve South team got the new iPhone 4 yesterday. Like many others, we noticed that if your hands or fingers touch the antennas on the iPhone, it reduces signal strength and reception. Being the innovative team that we are, we found a solution right in front of us.
We took our SurfacePad for Mac [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-676" title="x" src="http://blog.twelvesouth.com/wp-content/uploads/x1-224x300.jpg" alt="x" width="224" height="300" /></p>
<p>The whole Twelve South team got the new iPhone 4 yesterday. Like many others, we noticed that if your hands or fingers touch the antennas on the iPhone, it reduces signal strength and reception. Being the innovative team that we are, we found a solution right in front of us.</p>
<p>We took our SurfacePad for Mac leather cover and cut 2 strips out of the very top strip of the SurfacePad. We then trimmed 2 strips to 125mm and 80mm and attached them to the sides of the iPhone.</p>
<p>First off &#8211; it looked awesome. The colors from the SurfacePads added a nice splash of color to the iPhone (like the plastic Apple Bumpers &#8211; but in leather). The different colors also let us tell our iPhones apart from each other.</p>
<p>Here&#8217;s the real shocker &#8211; our homebrew SurfacePad bumpers actually improved signal strength on the iPhone! No kidding. Something about not touching the side antennas with your hands increased reception by at least two bars! We quickly cut out colored &#8216;bumpers&#8217; for everyone in the office and they just work great!</p>
<p>We just wanted to share this awesome hack to all of our Mac friends. This might be just the trick that let&#8217;s you use your new iPhone to its fullest potential.</p>
<p><a href="http://www.twelvesouth.com/products/surfacepad_colors/">http://www.twelvesouth.com/products/surfacepad_colors/</a></p>
<p><a href="http://www.twelvesouth.com/products/surfacepad/">http://www.twelvesouth.com/products/surfacepad/</a></p>
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		<title>Review: Twelve South SurfacePad « benfrain.com</title>
		<link>http://blog.twelvesouth.com/surfacepad/review-twelve-south-surfacepad-%c2%ab-benfrain-com/</link>
		<comments>http://blog.twelvesouth.com/surfacepad/review-twelve-south-surfacepad-%c2%ab-benfrain-com/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 20:51:08 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=314</guid>
		<description><![CDATA[
The Twelve South SurfacePad is one of those products that you don’t realise you want until you have it…
After reviewing the Twelve South BookArc for MacUser magazine, Twelve South asked if I’d also be interesting in taking a look at their ‘SurfacePad’ product: a cover for the palm-rest area 13 or 15″ MacBook Pro.
Having checked [...]]]></description>
			<content:encoded><![CDATA[<p style="padding-left: 30px;"><em><span style="color: #000000;"><img class="alignnone" src="http://www.twelvesouth.com/static/assets/products/product/list_image/surfacepad_.jpg" alt="" width="420" height="196" /><br />
The <a href="http://twelvesouth.com/products/surfacepad/">Twelve South SurfacePad</a> is one of those products that you don’t realise you want until you have it…</span></em></p>
<p style="padding-left: 30px;"><em><span style="color: #000000;">After reviewing the <a title="Twelve South BookArc review by Ben Frain in MacUser" href="http://www.macuser.co.uk/reviews/270049/twelve-south-bookarc.html">Twelve South BookArc for MacUser magazine</a>, Twelve South asked if I’d also be interesting in taking a look at their ‘SurfacePad’ product: a cover for the palm-rest area 13 or 15″ MacBook Pro.</span></em></p>
<p style="padding-left: 30px;"><em><span style="color: #000000;">Having checked out the <a title="link to Twelve South website" href="http://twelvesouth.com/">Twelve South website</a> (by the way, I piggin’ love their logo &#8211; only just figured out the arrow is a ‘12′ on its side!) there didn’t seem like there was anything to get particularly excited about. It’s just a cover, right?</span></em></p>
<p style="padding-left: 30px;"><em><span style="color: #000000;">So it arrived and I installed it and… I wouldn’t be without it!</span></em></p>
<p><a href="http://benfrain.com/notepad/2009/12/review-twelve-south-surfacepad.html">Read the Full Review: Twelve South SurfacePad « benfrain.com</a></p>
<p><a href="http://twelvesouth.com/products/surfacepad/">Learn more about SurfacePads here</a></p>
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		<title>[PR] Luxury Leather SurfacePad from Twelve South Protects Your MacBook Pro and Your Wrists</title>
		<link>http://blog.twelvesouth.com/surfacepad/pr-luxury-leather-surfacepad-from-twelve-south-protects-your-macbook-pro-and-your-wrists/</link>
		<comments>http://blog.twelvesouth.com/surfacepad/pr-luxury-leather-surfacepad-from-twelve-south-protects-your-macbook-pro-and-your-wrists/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 16:10:14 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=300</guid>
		<description><![CDATA[Charleston, SC, December 16, 2009 &#8211; Twelve South introduces SurfacePad, a super soft, ultra-thin layer of luxury leather that dresses up and protects the keyboard deck/wrist rest area of MacBook Pro from scratches, dirt and discoloration. SurfacePad is available now in Smooth and Pattern styles for the 13- and 15-inch MacBook Pro. The retail price [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-size: 10pt;"><span style="font-family: arial,helvetica,sans-serif;"><a href="http://twelvesouth.com/products/surfacepad/"><img class="alignnone" title="Twelve South SurfacePad for 15-inch MacBook Pro" src="https://app.e2ma.net/userdata/1400299/images/e1260941372.jpg" alt="" width="600" height="390" /></a></span></span>Charleston, SC, December 16, 2009 &#8211; <a rel="Twelve South introduces SurfacePad" href="http://www.twelvesouth.com/">Twelve South introduces SurfacePad</a>, a super soft, ultra-thin layer of luxury leather that dresses up and protects the keyboard deck/wrist rest area of MacBook Pro from scratches, dirt and discoloration. SurfacePad is available now in Smooth and Pattern styles for the 13- and 15-inch MacBook Pro. The retail price is $39.99 for both sizes, and the product is available immediately. More info and images can be found at <a rel="httpwww.twelvesouth.com" href="http://www.twelvesouth.com/">http://twelvesouth.com</a>.</p>
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<p>Along with protecting the surface around the keyboard, the rich black leather SurfacePad completely transforms the look of a MacBook Pro, making it a standout in coffee shops, classrooms and boardrooms. SurfacePad is available in either a napa Smooth finish or an embossed baroque Pattern. It also beautifully coordinates with the black keys and black screen bezel on MacBook Pros.</p></div>
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<p><a href="http://www.twelvesouth.com/"><img src="https://app.e2ma.net/userdata/1400299/images/e1260941794.jpg" border="0" alt="" width="300" height="200" /></a></div>
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<p>The SurfacePad for the 13-inch MacBook Pro is a one-piece design that covers the keyboard deck, with an opening for the trackpad and keyboard. The SurfacePad for the 15-inch MacBook Pro is a two-piece style that also integrates the speaker grills into the design of SurfacePad. Each of the pieces can be used independently of one another, depending on user preference or personal style.</p>
<p>“SurfacePad adds a sophisticated layer of protection, style and comfort to MacBook in the form of a thin cushion of top-grain napa leather. It gives your MacBook a fresh new look and makes working for hours more comfortable,” said Andrew Green, Head of Creative for Twelve South. “With two distinct styles, the classic Smooth leather and the embossed baroque Pattern, it gives our customer the choice of which version best fits their personality.”</p>
<p>SurfacePad installs easily and remains in place using a special adhesive that leaves no trace or sticky residue. More importantly, the adhesive allows you to reposition your SurfacePad, or even remove it entirely for a period of time and then reapply it. At a mere 0.7mm thin, SurfacePad does not interfere with your MacBook closing and going to sleep.</p>
<p><strong>About Twelve South</strong><br />
Twelve South is a company dedicated to making one-of-a-kind accessories exclusively for the Mac. The company was formed in 2009 by former executives from the fashion and consumer electronics industries, and its design team includes the original designers of landmark products like the Griffin iTrip and iCurve, and the DLO HomeDock and DLO Relaxed Leather cases. More information is available at <a rel="httptwelvesouth.com" href="http://twelvesouth.com/">http://twelvesouth.com</a>.</div>
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			<wfw:commentRss>http://blog.twelvesouth.com/surfacepad/pr-luxury-leather-surfacepad-from-twelve-south-protects-your-macbook-pro-and-your-wrists/feed/</wfw:commentRss>
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		<title>Our favorite Twelve South Customer Service question&#8230;</title>
		<link>http://blog.twelvesouth.com/backpack/our-favorite-customer-service-question/</link>
		<comments>http://blog.twelvesouth.com/backpack/our-favorite-customer-service-question/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 05:02:30 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[BackPack]]></category>
		<category><![CDATA[BassJump]]></category>
		<category><![CDATA[BookArc]]></category>
		<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=286</guid>
		<description><![CDATA[Here&#8217;s an actual email, word-for-word, from Customer Service today.
I think the BassJump could be a big hit for PC-laptop users as well.
I have not seen any products like this before, for PC-laptops. Have you?
Will you develop this product for that market as well?
Thank you
[pc]
Hi [pc],
Sorry, but Twelve South is committed to making accessories exclusively for [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s an actual email, word-for-word, from Customer Service today.</p>
<p style="padding-left: 30px;"><span style="color: #0000ff;">I think the BassJump could be a big hit for PC-laptop users as well.<br />
I have not seen any products like this before, for PC-laptops. Have you?<br />
Will you develop this product for that market as well?</span></p>
<p style="padding-left: 30px;"><span style="color: #0000ff;">Thank you<br />
[pc]</span></p>
<p style="padding-left: 30px;">Hi [pc],</p>
<p style="padding-left: 30px;">Sorry, but Twelve South is committed to making accessories exclusively for Macs. Thanks for your interest and question. If you ever get a Mac, we have some wonderful accessories for you.</p>
<p style="padding-left: 30px;">Thanks,<br />
Twelve South Support Team</p>
<p>We get this question several times a week. It is so fun to tell them no <img src='http://blog.twelvesouth.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  But that&#8217;s Twelve South &#8211; not just Mac &#8216;friendly&#8217; &#8211; we&#8217;re Mac <strong>only. </strong>Really. We wish there were more &#8216;Mac Only&#8217; companies around. Then again, we&#8217;re just fine being one of the only ones too.</p>
<p>Check out the Mac Only BassJump <a href="http://twelvesouth.com/products/bassjump/">here</a>.</p>
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		<title>Holiday Shipping Schedule for Twelve South &#8211; 2 Days left for FREE!</title>
		<link>http://blog.twelvesouth.com/backpack/holiday-shipping-schedule-for-twelve-south-2-days-left-for-free/</link>
		<comments>http://blog.twelvesouth.com/backpack/holiday-shipping-schedule-for-twelve-south-2-days-left-for-free/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 17:07:39 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[BackPack]]></category>
		<category><![CDATA[BassJump]]></category>
		<category><![CDATA[BookArc]]></category>
		<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=281</guid>
		<description><![CDATA[Ahh, Christmas Shopping! I&#8217;ve never been on the other side like we are this year. We are so excited that so many BackPacks, BookArcs and BassJumps are going to be under so many Christmas trees. We love our retail partners around the world like Apple Store and Best Buy, but I have to tell you [...]]]></description>
			<content:encoded><![CDATA[<p>Ahh, Christmas Shopping! I&#8217;ve never been on the other side like we are this year. We are so excited that so many BackPacks, BookArcs and BassJumps are going to be under so many Christmas trees. We love our retail partners around the world like <a href="http://store.apple.com/us/search?find=twelve+south&amp;mco=Nzc1MjMwNg" target="_blank">Apple Store</a> and <a href="http://www.bestbuy.com/site/olspage.jsp;jsessionid=BAA67738C0A0A19235BA0353C4C61152.bbolsp-app01-06?_dyncharset=ISO-8859-1&amp;_dynSessConf=-1722427686857123700&amp;id=pcat17071&amp;type=page&amp;st=twelve+south&amp;sc=Global&amp;cp=1&amp;nrp=15&amp;sp=&amp;qp=&amp;list=n&amp;iht=y&amp;usc=All+Categories&amp;ks=960" target="_blank">Best Buy</a>, but I have to tell you we hold a special place in our heart for our customers that trust us enough to order directly from <a href="http://www.twelvesouth.com/">twelvesouth.com</a>.</p>
<p>Guy Kawasaki said in his awesome book &#8220;<a href="http://www.guykawasaki.com/books/index.shtml" target="_blank">Reality Check</a>&#8221; that &#8220;God invented e-Commerce&#8221; for bootstrappers and its so true. Your support is so appreciated and helpful. Thank you and Happy Holidays.</p>
<p><span style="color: #cc0000;"><strong>Holiday 2009 Shipping Schedule</strong><br />
Happy Holidays! Here are the very last dates &amp; times you can order from Twelve South and receive your order in time for Christmas. Please note the times listed are Eastern Standard Time. </span></p>
<p><span style="color: #cc0000;"><strong>Free Ground Shipping</strong> in the Continental US<br />
Orders must be placed by <strong>2:00PM EST, Wednesday, December 16th</strong> </span></p>
<p><span style="color: #cc0000;"><strong>International Shipping</strong> outside the US (including the North Pole)<br />
Orders must be placed by <strong>2:00PM EST, Thursday, December 17th</strong> </span></p>
<p><span style="color: #cc0000;"><strong>2nd Day Air Shipping</strong> in the Continental US<br />
Orders must be placed by <strong>2:00PM EST, Tuesday, December 22nd</strong> </span></p>
<p><span style="color: #cc0000;"><strong>Overnight Shipping</strong> in the Continental US<br />
Orders must be placed by <strong>2:00PM EST, Wednesday, December 23rd</strong></span></p>
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		<title>SurfacePad fits new unibody MacBook</title>
		<link>http://blog.twelvesouth.com/surfacepad/surfacepad-fits-new-unibody-macbook/</link>
		<comments>http://blog.twelvesouth.com/surfacepad/surfacepad-fits-new-unibody-macbook/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 09:02:50 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=201</guid>
		<description><![CDATA[
When we saw the new MacBooks, we thought the keyboard looked familiar. Sure enough, it&#8217;s size and layout happen to be almost identical to the 13-inch MacBook Pro except of course, for color. That means our SurfacePad leather cover originally designed for the 13-inch MacBook Pro now also fits the new white unibody MacBook just [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.twelvesouth.com/products/surfacepad"><img class="size-full wp-image-202 alignnone" title="surfacepad_on_macbook09_icon" src="http://blog.twelvesouth.com/wp-content/uploads/surfacepad_on_macbook09_icon.jpg" alt="surfacepad_on_macbook09_icon" width="174" height="151" /></a></p>
<p>When we saw the new MacBooks, we thought the keyboard looked familiar. Sure enough, it&#8217;s size and layout happen to be almost identical to the 13-inch MacBook Pro except of course, for color. That means our <a href="http://www.twelvesouth.com/products/surfacepad/">SurfacePad leather cover</a> originally designed for the 13-inch MacBook Pro now also fits the new white unibody MacBook just fine. It does a good job protecting that super shiny MacBook surface from watches, rings and skin oil stains (eauw). It looks pretty cool too &#8211; like a tuxedo!</p>
<p><a href="http://www.twelvesouth.com/products/surfacepad/gallery/">Take a look at a SurfacePad on a new white MacBook here.</a></p>
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		<title>Review: The SurfacePad is &#8216;awesomeating&#8217;&#8230;</title>
		<link>http://blog.twelvesouth.com/surfacepad/review-the-surfacepad-is-awesomeating/</link>
		<comments>http://blog.twelvesouth.com/surfacepad/review-the-surfacepad-is-awesomeating/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 14:37:39 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=185</guid>
		<description><![CDATA[
Excerpt from the review:
&#8220;I never had any complaints about the feel of the aluminum before, but I’m quite happy to have the SurfacePad on now because of how it makes me feel about the whole machine. It’s an extra layer of customization that is mine alone, and it just makes me feel as though the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone" src="http://justanothermobilemonday.com/Wordpress/wp-content/uploads/2009/09/IMG_1472.jpg" alt="" width="512" height="384" /></p>
<p>Excerpt from the review:</p>
<p>&#8220;I never had any complaints about the feel of the aluminum before, but I’m quite happy to have the SurfacePad on now because of how it makes me feel about the whole machine. It’s an extra layer of customization that is mine alone, and it just makes me feel as though the black leather accent makes my computer stand out amongst the other brushed aluminum bodies out there. I see the SurfacePad as another way to make the MacBook Pro classier, and the flowery textures along the bottom aren’t emasculating – but awesomeating instead. I’m going to just leave you with that fake word and move on to the next paragraph.&#8221;</p>
<p>read the entire review with more pictures at <a href="http://justanothermobilemonday.com/Wordpress/2009/09/30/review-twelvesouths-surfacepad-for-the-13-macbook-pro/">Review: TwelveSouth’s SurfacePad for the 13″ MacBook Pro | Just Another Mobile Monday</a>.</p>
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		<title>A little review: Twelve South SurfacePad</title>
		<link>http://blog.twelvesouth.com/surfacepad/a-little-review-twelve-south-surfacepad/</link>
		<comments>http://blog.twelvesouth.com/surfacepad/a-little-review-twelve-south-surfacepad/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 12:48:31 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=183</guid>
		<description><![CDATA[Here&#8217;s a nice detailed review of the SurfacePad. We&#8217;ve known all along that the pattern on the SurfacePad would not be for everyone. But for those who dig it &#8211; they would go crazy over it. This is one of those times. Glad our favorite little leather cover has found such an appreciative audience.
A little [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s a nice detailed review of the SurfacePad. We&#8217;ve known all along that the pattern on the SurfacePad would not be for everyone. But for those who dig it &#8211; they would go crazy over it. This is one of those times. Glad our favorite little leather cover has found such an appreciative audience.</p>
<p><a href="http://forums.hardwarezone.com.sg/showthread.php?t=2507937">A little review: Twelve South SurfacePad for 13&#8243; MBP &#8211; www.hardwarezone.com.sg</a>.</p>
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		<title>Hello, Bonjour, Hallo, Ciao, Hola</title>
		<link>http://blog.twelvesouth.com/backpack/hello-bonjour-hallo-ciao-hola/</link>
		<comments>http://blog.twelvesouth.com/backpack/hello-bonjour-hallo-ciao-hola/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 16:31:11 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[BackPack]]></category>
		<category><![CDATA[BassJump]]></category>
		<category><![CDATA[BookArc]]></category>
		<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=138</guid>
		<description><![CDATA[Twelve South is thrilled to announce we are now available in Apple Stores throughout Europe &#8211; both in Retail and Online. Apple Store Europe now joins Apple Store US in bringing Twelve South goodness to a store near you. Below you&#8217;ll find just a few of the Apple Store Europe online links where the BookArc [...]]]></description>
			<content:encoded><![CDATA[<p>Twelve South is thrilled to announce we are now available in <a href="http://www.apple.com/euro/store/">Apple Stores</a> throughout Europe &#8211; both in Retail and Online. <a href="http://www.apple.com/euro/store/">Apple Store Europe</a> now joins <a href="http://store.apple.com/us">Apple Store US</a> in bringing Twelve South goodness to a store near you. Below you&#8217;ll find just a few of the Apple Store Europe online links where the BookArc Stand  and BackPack Shelf are available now. When visiting an Apple Retail Store in Europe, just ask for Twelve South and the super-friendly staff will be glad to help you out.</p>
<p>Cheers!</p>
<p><span id="more-138"></span><br />
<strong>Apple Store UK &#8211; </strong><a href="http://store.apple.com/uk/product/TW852ZM/A?fnode=MTY1NDA2Nw&amp;mco=Nzk3NzM2Ng"><strong> BookArc</strong></a> <strong> &#8211; </strong><a href="http://store.apple.com/uk/product/TW851ZM/A?fnode=MTY1NDA2OA&amp;mco=ODAyNzcyMA&amp;s=newest"><strong>BackPack</strong></a></p>
<p><strong>Apple Store France</strong> &#8211; <a href="http://store.apple.com/fr/product/TW852ZM/A?fnode=MTY1NDA2Nw&amp;mco=Nzk3NzM2Ng"><strong>BookArc</strong></a> &#8211; <a href="http://store.apple.com/fr/product/TW851ZM/A?fnode=MTY1NDA2OA&amp;mco=ODAyNzcyMA&amp;s=newest"><strong>BackPack</strong></a></p>
<p><strong>Apple Store Germany &#8211; </strong><a href="http://store.apple.com/de/product/TW852ZM/A?fnode=MTY1NDA2Nw&amp;mco=Nzk3NzM2Ng"><strong>BookArc</strong></a> &#8211; <a href="http://store.apple.com/de/product/TW851ZM/A?fnode=MTY1NDA2OA&amp;mco=ODAyNzcyMA&amp;s=newest"><strong>BackPack</strong></a></p>
<p><strong>Apple Store Italy &#8211; </strong><a href="http://store.apple.com/it/product/TW852ZM/A?fnode=MTY1NDA2Nw&amp;mco=Nzk3NzM2Ng"><strong>BookArc</strong></a> &#8211; <a href="http://store.apple.com/it/product/TW851ZM/A?fnode=MTY1NDA2OA&amp;mco=ODAyNzcyMA&amp;s=newest"><strong>BackPack</strong></a></p>
<p><strong>Apple Store Spain &#8211; </strong><a href="http://store.apple.com/es/product/TW852ZM/A?fnode=MTY1NDA2Nw&amp;mco=Nzk3NzM2Ng"><strong>BookArc</strong></a> &#8211; <a href="http://store.apple.com/es/product/TW851ZM/A?fnode=MTY1NDA2OA&amp;mco=ODAyNzcyMA&amp;s=newest"><strong>BackPack</strong></a></p>
<p>The full list of Apple Store Europe locations can be found <a href="http://www.apple.com/euro/store/">here</a>.</p>
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		<slash:comments>2</slash:comments>
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		<title>12 new products a year</title>
		<link>http://blog.twelvesouth.com/backpack/12-new-products-a-year/</link>
		<comments>http://blog.twelvesouth.com/backpack/12-new-products-a-year/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 15:08:38 +0000</pubDate>
		<dc:creator>andrew</dc:creator>
				<category><![CDATA[BackPack]]></category>
		<category><![CDATA[BassJump]]></category>
		<category><![CDATA[BookArc]]></category>
		<category><![CDATA[SurfacePad]]></category>

		<guid isPermaLink="false">http://blog.twelvesouth.com/?p=75</guid>
		<description><![CDATA[TIMM SAYS:
Great site and products, and I’m glad you’re out there. You only have 3 of the claimed 12 products out so I assume you’re new, and I can’t wait to see what else you create&#8230;
 
We need to change that to [up to] 12 new products a year : ) The point is, we [...]]]></description>
			<content:encoded><![CDATA[<div style="outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 30px; margin: 0px;"><span style="color: #000000;">TIMM </span><span style="color: #000000;"><cite style="outline-width: 0px; outline-style: initial; outline-color: initial; padding: 0px; margin: 0px;"></cite></span><span style="outline-width: 0px; outline-style: initial; outline-color: initial; padding: 0px; margin: 0px;"><span style="color: #000000;">SAYS:</span></span></div>
<div style="outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 30px; margin: 0px;"><span style="color: #808080;">Great site and products, and I’m glad you’re out there. You only have 3 of the claimed 12 products out so I assume you’re new, and I can’t wait to see what else you create&#8230;</span></div>
<div style="outline-width: 0px; outline-style: initial; outline-color: initial; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 30px; margin: 0px;"><span style="color: #808080;"> </span></div>
<p>We need to change that to [up to] 12 new products a year : ) The point is, we don&#8217;t want to manage hundreds of SKUs. We want to produce a handful of unique products that that adds something new to the Mac platform. Can we do 12 great new ideas a year? <a href="https://app.e2ma.net/app/view:Join/signupId:1400340/acctId:1400299">Stay in touch and see how we do</a>.</p>
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		<slash:comments>3</slash:comments>
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