Twelve South

Tech-spert Cali Lewis from GeekBeat TV, who frequently used an original BookBook for MacBook Pro on her show, has tested out the BookBook for iPad and posted her review. Check it out!

Gear Diary sees no shortage of cases to review, so it’s an immense honor when they take the time to test drive one of ours…and end up deciding it’s their favorite by far. Dan Cohen from Gear Diary takes a look at the original BookBook for iPad, and how it (doesn’t) stack up to the nearly completely re-thought BookBook for iPad v2. Get your own BookBook for iPad here — makes a perfect iPad case for Back to School or pretty much anywhere else.

Now check out the Gear Diary video review.

We love it when reviewers cut to the chase with a semi-executive summary right up front, so this piece in AlliosNews was great to see:

“Do I recommend it?  Unequivocally yes!  This new version of the BookBook for iPad – Vol 2 as the folks at Twelve South refer to it – may very well be the perfect iPad case.  I fully appreciate that is saying a lot and is almost hyperbolic but I struggle to find anything that is not good, right and perfect about this case.  The styling is extraordinary, the fit and finish of it is perfect and it allows you to use every button, control and feature of your iPad uninterrupted.  Add on to that the outstanding protection the BookBook provides for your iPad and it becomes the complete package.”

The rest of the story, as Paul Harvey would say, can be found here at AlliosNews (and if you’re curious to see what they thought of our BookBook for iPhone, check this out). Get your own perfect iPad case here (and Flat Rate Shipping is now available to much of the world, which is very nice indeed).

The smart educators over at Education World, a resource for teachers, recently took our BookBook for iPad for a test-drive in the classroom. Here’s how BookBook made the grade:

“This multi-functional case features an interior support frame that creates a variable-angle display stand and built-in typing stand. The thing that sets this case apart from the others is its aesthetic. Open or closed, the BookBook case looks like a vintage hardcover, making the iPad user feel as if s/he’s holding a real book.

Even when we don’t know exactly what they’re saying (and you can’t exactly rely on Google Translate all the time for context), we can tell when coverage looks good. Here’s a peek at iPad Magazine in The Netherlands, where this month they graciously covered our PlugBug and our BookBook for iPad…both of which are available using International Flat Rate Shipping from Twelve South.

While there’s certainly a lot to watch on YouTube (cat memes, anyone?), sometimes we come across something we’d like to share that everyone in the world hasn’t already seen. This video is neat because it’s both a great advertisement for BookBook for MacBook Air that we didn’t have anything to do with, but also cool because it’s stop-action AND produced by a kid in Japan. Check it out, and get your own BookBook — for MacBook Air, Pro, iPad, or iPhone right here.

When you send out review samples to members of the media, you truly never know what you’re going to get — there are no guarantees of positive reviews (or really any reviews at all), just crossed fingers on our end that the critics will like what they see and feel. So when our small little company (more about that here) gains a headline like “The BookBook case for iPad is as close to perfect as we’ve ever seen” it’s HUGE.

Here’s a peek at the review from The Next Web:

“The first thing that you’ll notice about the BookBook when you take it out of the case is the aroma of well-preserved leather. The entire outside of the case is made from the stuff. The next thing that you’ll notice is that the case doesn’t flop about. Just like a hardcover book, the front and back are stiff and the spine is too.

Inside of the case you’ll find a velvet-soft material that does a great job of keeping scratches off of your device. There’s a sleeve on the inside that your iPad slides into, and snaps on the back of that sleeve keep your iPad in place when you’re using the Book Book as a folio.

Like most leather products, the more that you use it the better it is going to look. I’ve gotten a couple of notable scratches on my BookBook in the past month of use, and it just adds to the character. Though it’s notable that never once have I felt that something scratching the outside was going to affect the device inside. The protection offered by the Book Book case is second to none.

The case is a discussion piece, for sure. Almost every time that I’ve had it out in public, it has gathered attention as I’ve unzipped it and started using my iPad. Flipping the back cover around gives you a nice hand hold for your device whether in portrait or landscape mode, and that grip helps to take away from what would otherwise be a detracting amount of bulk added to your svelte device.

Nothing else on the market looks this good while protecting this well. Twelve South has set the bar by which all other “high end” accessories will be judged.”

Read the complete review here. And get your own re-designed, “as close to perfect as we’ve ever seen” BookBook for iPad here…now in Vintage Brown, Vibrant Red, and our latest color, Classic Black.

We have to admit, when we saw the subject line “Alaska Political Insider” we did a double-take and thought: Sarah Palin! And while the email we opened wasn’t from Sarah P, or Bristol (reality show), or her husband (soon to be on a military-style Survivor reality show), it was from Dorene Lorenz, the host of the ABC show “Alaska Political Insider” so we are sure she’s had her fair share of interviews and discussions related to the (in)famous Family P!

Here’s what they’re saying about BookBook on the show:

“Hi, my name is Dorene Lorenz, and I am the host of ABC’s “Alaska Political Insider” — which airs live weekdays from 4-5pm statewide.

I am one of your first customers, and I wanted to let you know how much I LOVE LOVE LOVE your product.

Our show is audience interactive, so while I am interviewing politicians, resource development CEOs, baby musk ox, and the Unibomber’s brother and sister-in-law, I am fielding questions and comments from our viewers via text, e-mail, Facebook and Twitter.

Your product allows me to do so in a professional, visually attractive, and — I thought — discreet manner.

Turns out it is anything but discreet.  Every day I field compliments on my BookBook, and inquiries on where to buy them.

Everyone in the newsroom who has an iPhone has one, all of our Macs are clad in them, and those poor unfortunate wretches who opted to use something other than Apple rue the day they made such a poor choice.

Wanted to thank you for making such a great product, offer words of encouragement, and ask that you offer more colors or at least engraving so it is easier for us to tell them apart.”

Sounds like a very active newsroom — we hope those BookBooks have kept your gear safe from all the baby musk oxen around there! (Kidding.) Thanks so much for the feedback — we’ll do our best to keep making products you — and your viewers — will love.

We are blushing. In a recent piece for Forbes titled “These Two Companies Increase Apple’s New Worth,” writer Ed Zitron makes the case that Twelve South, along with friendly competitor Mophie, are the only two premium Apple accessory makers worthy of buying from, calling us the “Chanel clutch and Burberry bracelet to your little black iDress.”

Here’s a peek at the post from Forbes.com:

“These companies lie as polar opposites with the same goal – Mophie creates a stream of new products each year, while Twelve South keeps predictably low-key and ponderous, creating only that which it thinks is absolutely necessary to bring to market.

This is well-evidenced in their latest releases – Twelve South’s reiterations of its BookBook series cry homage to the very leather tomes that the iPad and its ilk have metaphorically burned – the difference being that these real-leather cases actually protect and secure your iPad better than most cases. In the last year, Twelve South has only really released two or three new products, one in particular being the amazing PlugBug, a clip-on iPhone and iPad charger that fits perfectly on top of your Macbook charger to charge both an iPad and a Macbook Air at the same time. The HoverBar is a giant metal arm that juts out from your desk, your computer or anywhere that the clip fastens itself, grasping your iPad like an angry Sasquatch and throwing it in your face. With the churn of iDevice accessories in the market, Twelve South’s minimalism (and resulting quality) is a refreshing break from the norm.”

You can read the entire Forbes piece here, and if you’d like to read it on your iPad while in bed, may we recommend a HoverBar?

Here’s the kind of intro you want to read from 9to5Mac’s Mark Gurman:

“While I have reviewed several iPad cases since the device’s initial release in 2010, I’ve never used an iPad case long-term. I have reviewed several fantastic, protective cases that I could recommend to iPad users, but I’ve never used an iPad case long-term because it’s simply my preference to use the iPad without a case. Enter Twelve South’s new BookBook iPad case: That preference has changed.”

And here’s the kind of ending we like to see…

“Twelve South’s BookBook iPad case is a beautifully designed and unique approach to iPad protection. It’s also versatile with its ability to easily prop and position the iPad to a user’s liking, and its hard, book-cover like materials also offers substantial protection. Because of its unique, protective, and versatile design, we recommend this case to iPad users.”

Read the rest of the story at 9To5Mac, and get your own re-imagined-updated-in-ways-you-never-imagined BookBook for iPad here (in Classic Black, Vintage Brown, and Vibrant Red).