Twelve South

MacBook Stand In Speed-Boosting Shocker | Gadget Lab | Wired.com.

Great validation on the Speed Boosting effects of the BookArc. You can try the same test too. If you are currently using a MacBook connected to an external monitor in dual-screen mode – just close it. Run your MacBook closed while connected to your external. Now run a graphics intensive app like Photoshop, Lightroom, etc. Is it faster? Snappier? Wired thought it was. Now you only have one problem. How can you stand up your closed MacBook clean and out of the way on your desk?… Hmm.

Don’t mean to get weepy, but our young company is on the Apple Store homepage – the APPLE STORE HOMEPAGE!!! Is there anything cooler than that? We are so honored and humbled to be a part of the Apple Store, the fastest growing Retail Store in history and the recipient of most of our disposable income : ) In case it goes away, here’s a screengrab for proof. Somebody tell our mammas. Be sure to visit the BookArc page on Apple Store Online (US) They have awesome pictures of the product there too.

We need to change that to [up to] 12 new products a year : ) The point is, we don’t want to manage hundreds of SKUs. We want to produce a handful of unique products that that adds something new to the Mac platform. Can we do 12 great new ideas a year? Stay in touch and see how we do.

I just got a loaner car – a BMW X5 – for a few days. I just have to say, it’s Be – U – T – ful. Really, I’m so impressed. The finish is flawless, sound system is the best I’ve ever heard, it drives, well, like a BMW. All the little details are so nice. The music slowly fades when you turn the car off. It’s just a little bit better than everything else. You feel that difference in almost everything they do.

Which brings me to the analogy. Twelve South is a new company with big goals and big ideas. We try to put extra thought and extra detail into everything we do. If you’ve seen our BookArc packaging or the 12 additional items in the BackPack, I think you’d agree. We don’t want to be the biggest accessory company in the world, we just want to be the best.

So, can a little company in Charleston SC be the ‘BMW of Mac accessories?’ I don’t know, but what an amazing goal to strive for. Did I mention the BMW X5 is built in South Carolina too? Maybe thats a sign.

Just had our first interview as Twelve South. Had a great interview with Andy from our local Biz Journal. He asked all the hard questions and I only squirmed around and said ‘Umm” a few times : ) Overall a pretty good overview of our little start-up we call Twelve South. Thanks CRBJ!

[article] Charleston startup goes global… [opens new window]