Twelve South

One of the great things about the BassJump is that it is partially a software based product. That means we can listen to customer feedback, tweak the software for requests and bugs – and release a FREE software upgrade to make a good product – even better. With that said, just before Christmas we released BassJump System Software 1.0.1 that features a fix when playing iTunes LPs (thanks Keith), a few clean-up compatibility fixes. But most importantly, with BassJump Software 1.0.1, BassJump is actually louder right out of the box. So we made our first speaker product even louder with just a free software update. Can any other speakers do that?

To update your BassJump Software to 1.0.1 now, visit the BassJump page and click ‘BassJump System Software Download” on the right side of the page.

I read every issue of Fast Company cover-to-cover. Great magazine full of inspiring people with great ideas. So it’s more than a little cool to us that BassJump is featured in Fast Company today online. Have a look at the BassJump in their Holiday Gift List round-up.

A Hand-Crafted, One-of-a-Kind Gift List for Design Obsessives | Slideshows.

Check out BassJump here.

Here’s an actual email, word-for-word, from Customer Service today.

I think the BassJump could be a big hit for PC-laptop users as well.
I have not seen any products like this before, for PC-laptops. Have you?
Will you develop this product for that market as well?

Thank you
[pc]

Hi [pc],

Sorry, but Twelve South is committed to making accessories exclusively for Macs. Thanks for your interest and question. If you ever get a Mac, we have some wonderful accessories for you.

Thanks,
Twelve South Support Team

We get this question several times a week. It is so fun to tell them no But that’s Twelve South – not just Mac ‘friendly’ – we’re Mac only. Really. We wish there were more ‘Mac Only’ companies around. Then again, we’re just fine being one of the only ones too.

Check out the Mac Only BassJump here.

Ahh, Christmas Shopping! I’ve never been on the other side like we are this year. We are so excited that so many BackPacks, BookArcs and BassJumps are going to be under so many Christmas trees. We love our retail partners around the world like Apple Store and Best Buy, but I have to tell you we hold a special place in our heart for our customers that trust us enough to order directly from twelvesouth.com.

Guy Kawasaki said in his awesome book “Reality Check” that “God invented e-Commerce” for bootstrappers and its so true. Your support is so appreciated and helpful. Thank you and Happy Holidays.

Holiday 2009 Shipping Schedule
Happy Holidays! Here are the very last dates & times you can order from Twelve South and receive your order in time for Christmas. Please note the times listed are Eastern Standard Time.

Free Ground Shipping in the Continental US
Orders must be placed by 2:00PM EST, Wednesday, December 16th

International Shipping outside the US (including the North Pole)
Orders must be placed by 2:00PM EST, Thursday, December 17th

2nd Day Air Shipping in the Continental US
Orders must be placed by 2:00PM EST, Tuesday, December 22nd

Overnight Shipping in the Continental US
Orders must be placed by 2:00PM EST, Wednesday, December 23rd

Here is a nice round-up and review of the BassJump from our friends in Australia. We try and not talk much about the packaging – the better to surprise you when you get it – but they deconstruct it well and show you exactly what you’re getting.

They also accurately portray BassJump for what it is – a great ‘travel-ready’ USB powered subwoofer that makes MacBook speakers sound tremendously better. It is not a replacement for a massive speaker system that you keep at home. It turns your MacBook into a nice sound system when you’re ‘not’ at home. Portability and flexibility is why you have a MacBook right? That’s why you’d want a BassJump too.

Long story short it exceeded my expectations for a small subwoofer powered completely by USB. When I head overseas later this month it is definitely coming with me in the ’suitcase of awesome.’ As a person who watches movies from a laptop on the road these are perfect.

Try and Write – The Try and Byte Blog – Home – Pump Up Da Volume with the Twelve South BassJump.

BassJump at Twelve South

Hearing is believing. Even on this video you can hear that BassJump makes a 15-inch MacBook Pro sound significantly better (… provided you’re connected to a good set of speakers to hear it. See note below). Here are a few quotes:

“definitely a considerable difference”

“quite a bit of Bass out… much richer sound”

“I’m actually quite impressed”

Watch the CrunchGear Video Review of BassJump below:

CrunchGear BassJump Video Review [external YouTube link]

Twelve South BassJump page

Note: Just like you can’t watch color on a black & white TV, you can’t hear more Bass if you’re just listening to MacBook speakers alone (hence the need for the BassJump in the first place). However, if you are connected to external speakers or are on an iMac, you will hear the difference clearly.

Charleston, SC, November 23, 2009 – Twelve South introduces BassJump™, a portable, USB powered subwoofer that turns a MacBook®, MacBook Pro and MacBook Air into a portable sound system. The BassJump sound and power comes from one single USB connection. Proprietary software blends the sound output of the BassJump subwoofer with the output of built-in MacBook speakers for dramatically enhanced sound performance.

By far our most ambitious product to date, BassJump aims to dramatically improve your MacBook’s sound by adding mid- and low-frequencies to your onboard MacBook speakers. Turns out – your MacBook speakers are quite good – they just need a little help in the low end. Maybe you don’t need a pile of plastic speakers and cables all over your desk – maybe you just need a BassJump!

Learn more about BassJump here.

See a Gallery of BassJump images.

Twelve South is thrilled to announce we are now available in Apple Stores throughout Europe – both in Retail and Online. Apple Store Europe now joins Apple Store US in bringing Twelve South goodness to a store near you. Below you’ll find just a few of the Apple Store Europe online links where the BookArc Stand  and BackPack Shelf are available now. When visiting an Apple Retail Store in Europe, just ask for Twelve South and the super-friendly staff will be glad to help you out.

Cheers!

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We need to change that to [up to] 12 new products a year : ) The point is, we don’t want to manage hundreds of SKUs. We want to produce a handful of unique products that that adds something new to the Mac platform. Can we do 12 great new ideas a year? Stay in touch and see how we do.