Twelve South

We need to change that to [up to] 12 new products a year : ) The point is, we don’t want to manage hundreds of SKUs. We want to produce a handful of unique products that that adds something new to the Mac platform. Can we do 12 great new ideas a year? Stay in touch and see how we do.

I just got a loaner car – a BMW X5 – for a few days. I just have to say, it’s Be – U – T – ful. Really, I’m so impressed. The finish is flawless, sound system is the best I’ve ever heard, it drives, well, like a BMW. All the little details are so nice. The music slowly fades when you turn the car off. It’s just a little bit better than everything else. You feel that difference in almost everything they do.

Which brings me to the analogy. Twelve South is a new company with big goals and big ideas. We try to put extra thought and extra detail into everything we do. If you’ve seen our BookArc packaging or the 12 additional items in the BackPack, I think you’d agree. We don’t want to be the biggest accessory company in the world, we just want to be the best.

So, can a little company in Charleston SC be the ‘BMW of Mac accessories?’ I don’t know, but what an amazing goal to strive for. Did I mention the BMW X5 is built in South Carolina too? Maybe thats a sign.

Just had our first interview as Twelve South. Had a great interview with Andy from our local Biz Journal. He asked all the hard questions and I only squirmed around and said ‘Umm” a few times : ) Overall a pretty good overview of our little start-up we call Twelve South. Thanks CRBJ!

[article] Charleston startup goes global… [opens new window]

Good friend (and great designer) MH has some great before/after shots of her set-up cleaned up with a BackPack. Cable management tip – she could tie the cables up underneath the shelf for an even ‘stealthier’ cable clean-up. Hang the twisty-tied cables from the perforations in the shelf.

Nice screensaver too!

Twelve South BackPack Page

MillyHart: Twelve South cleaned up my clutterbomb!. [opens new window]

I always wanted to do something cool with the back of the iMacs and Cinema Displays. The BackPack idea came to me one Saturday morning. I quickly drew up some ideas on a piece of paper, cut it out and held it up on my iMac to try. It basically came out exactly like that. Here’s one of those first paper prototypes of the BackPack!

First BackPack prototype