BookBook is “True Prep”

Quick, 80s fans and other cultural anthropologists: Remember plaid skirts, penny loafers, chinos, and polo shirts with turned up collars? Yes? Then surely you also recall having your own well-worn copy of The Preppy Handbook, Lisa Birnbach’s masterpiece field guide to preppy life.

Birnbach’s back with the newly released True Prep in which she explains how to not talk about money, and other blue-blood advice updated for the real world, including topics like “dad’s new wife” and rehab. Whee!

She also includes a few things necessary to the preppy life, and there you’ll find our BookBook. From page 93 of True Prep:


B O O K B O O K

In the new old-world department, add the Book Book to your virtual shopping list. Introduced on January 21, 2010, it is a laptop case that looks from the outside like an antiquarian book, and from the inside like a . . . laptop case. Andrew Green designed it for TwelveSouth, the company he operates with his wife, Leigh Ann, which makes accessories for Apple. Based in preppy mecca Charleston, South Carolina, TwelveSouth can barely keep up with the demand for the classic cover, which sells for $79.99. “I enjoy the juxtaposition of something old containing the most modern technology.” So do we.*

Before you read the publisher’s fine print, you can get your own copy of True Prep here. And then get your own copy of BookBook here…for your MacBook, for your iPad or iPad 2. Both are best sellers, guaranteed to be well worn and popular in certain circles for a long time. (And BookBook is more fun than plaid socks. We had to say it.)


*Excerpted from True Prep by Lisa Birnbach with Chip Kidd. Copyright © 2010 by Island of Mommy, Inc. and Charles Kidd. Excerpted by permission of Knopf, a division of Random House, Inc. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.